Coverage Designers

Caleb Pryor

Coverage Designer

Welcome to SureLI Insurance, where Caleb Pryor, one of our skilled Coverage Designers, offers personalized insurance solutions for clients in and beyond the Kalamazoo area. With years of experience, Caleb has become a trusted partner for clients throughout the country.

Caleb specializes in insurance products for individuals, including Term Life, Cash Value Life, Long-Term Care, and Disability Insurance. His expertise ensures you secure the right coverage to protect your loved ones and assets, no matter where you’re located.

Business owners can rely on Caleb’s knowledge of non-qualified retirement options, such as Bonus 162 plans and Deferred Compensation, and risk management solutions like Buy/Sell Strategies and Key Person Protection.

Choose Caleb at SureLI Insurance for a dedicated expert committed to helping you achieve peace of mind through tailored insurance solutions. Contact Caleb today to design a plan that fits your unique needs and goals, wherever you may be.

Schedule a meeting:

Design Your Coverage.

There is no better time than now to get the coverage your family deserves.   Click below to get receive a custom quote from a Coverage Designer today!

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Watch & Learn

Our Coverage Designers use different strategies and underwriting types to help you lower your premium.

Watch to learn which options are best for you and your family.

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Excellent service!

"I wanted life insurance, but wasn't sure where to start. A friend of mine suggested SureLI, so I decided to check it out. This service is nothing short of fantastic. I found it to be very user friendly, and I was able to find the right amount of coverage I needed in a short amount of time just by answering a few simple questions..."


Super easy to use.

"Super easy to use and the agent was extremely knowledgeable about FIRE. Highly recommended!"


The process was simple.

"The process was simple, easy, and quick while still getting me the best deal possible for what I needed. I am an incredibly inquisitive person, especially when it comes to money, and the SureLI folks were super friendly and patient when answering all my questions. I Will continue to recommend them to friends who need insurance and if I ever need an adjustment, I'll be back."